Hummel to replace Adidas after 56 years in THW Kiel

Adidas’ era is at the end at THW Kiel. The biggest brand of the German handball and one of the most popular handball product globaly has found a new supplier in Hummel brand.

THW Kiel and Adidas worked together since 1963. Premium brand wanted to get out of the contract which last until 2022.

“Zebras” are on the way to get back to the elite European handball competition – VELUX EHF Champions League. They are currently second at DKB Bundesliga in race with SG Flensburg Handewitt for the title.

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